The Psychology of Colour


By Shane Drew / June 13, 2015 / No comments


Colour choice is an important step in designing everything from signage to point of sale advertising.

It has been the subject of many blogs and industry articles over many years, yet DIY designers often make fundamental errors in the getting their marketing message across to the buying public successfully.

In this day and age where everyone has a PC and a design program, some simply ignore the basics in colour compatibility. It’s a science that many don’t take the time to study.

A good resource worth reading is “The Psychology of Colours, a guide for beginners.”

Grab a cup of coffee, settle into a comfy chair, then have a read.

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